Service Analytics and Service Lifecycle Management

Once our customers have already optimised the financial performance of their voice and SMS services and achieved high penetration or usage rates for ARPU-enhancing Premium Mobile VAS, what next and where to, to extract even more performance improvement? The answer lies in placing under the microscope the operations of individual services, especially Premium Mobile VAS, to analyse and identify means and opportunities for further incremental enhancements in the revenue or profit performance of each service, whether by way of implementing more acutely targeted marketing campaigns or a wider range of service packages and product pricing options to attract more active users of the service, or to stimulate greater service usage by existing users. To do so requires warehousing the multitude of transactional and interaction data generated by each service (and their subscribers), the rapid processing and rigorous statistical analysis of such data to yield optimisation insights that can be acted on. Our service marketing and service lifecycle management solution allows our customers to carry out fine-tooth-comb data mining and analysis to craft and quickly implement new marketing plans and strategies to extract maximum performance from each individual service:

Subscriber Insight and Business Intelligence

• Subscriber Profiler and Analyser

Service Insight and Advanced Marketing Tools

• Service Profiler and Analyser
• Service Packager and Marketer

Content Insight and Advanced Marketing Tools

• Content Profiler and Analyser
• Content Packager and Marketer